Užupis Republic since 1997Baltic amber lightGediminas Tower 48 mOpen city, open heartsStyle System v2.0Vilnius 54.6872° N Užupis Republic since 1997Baltic amber lightGediminas Tower 48 mOpen city, open heartsStyle System v2.0Vilnius 54.6872° N
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LoveVilnius
Visual Identity · Style Guide
Edition 02 — Amber Telegram
Issued 13 · 06 · 2026
Risograph / Modernist
★ A Travel Bureau Identity for a City That Loves Back

A warm letterpress welcome.

LoveVilnius wears the city's amber light, baroque silhouettes, and stubborn independent spirit. Printed by hand, built for the screen — a design language as tactile as paper.

01

Colour Palette

Amber paper as ground; oxblood leads, ink-blue answers, ochre and amber carry the light.

Amber Paper#F0E3CB
Deep Paper#E6D4B3
Cream#FAF3E4
Amber Hi#F6C453
Ochre#D98A2B
Oxblood#9E2B1E
Oxblood Dk#6F1D14
Ink Blue#1F3A5F
Moss#51614A
Warm Ink#211D1A
02

Typography

A heavy grotesque shouts; a fluid serif whispers in italic; mono keeps the records.

Display
Bricolage 800
Vilnius Aukso
Heading
Bricolage 700
Old Town, new hearts
Accent serif
Fraunces Italic
a letter from the amber city
Body
Fraunces 400

Between the spires of the Old Town and the riverbank galleries of Užupis, Vilnius keeps a slow, golden pace. We set body copy in Fraunces for warmth and readability across long-form guides.

Mono / Meta
Spline Sans Mono
LAT 54.6872° · LON 25.2797° · UTC+3 · POP 581,000
Display / HeadingsBricolage Grotesque
Body / AccentFraunces
Meta / DataSpline Sans Mono
03

Spacing & Grid

An 8-pt rhythm with chunky letterpress shadows. Heights step 4 → 96.

4
8
12
16
24
32
48
64
96
Container max 1180px · gutters clamp(1.5rem, 4vw, 4rem) · all rules 3px solid ink · all shadows hard-offset 6px (no blur).
04

Controls & Forms

Hard-shadow buttons that press into the page; inputs framed like ration coupons.

05

Cards & Components

Postcards from the bureau — halftone covers, dashed seams, oxblood price tags.

Old Town

Spires at Golden Hour

A walking tour through the baroque heart of Senamiestis, ending on Cathedral Square.

€18★★★★☆
Užupis

Republic of Artists

Cross the bridge into the bohemian micro-nation with its own constitution and angel.

Free★★★★★
Markets

Amber & Rye

Hunt Baltic amber and warm dark bread through the Hales Turgus food stalls.

€12★★★★☆
06

Iconography

Stroked line-cuts, 3px weight, square caps — drawn to sit beside the rules.

Spire
Love
Hours
Letter
Amber
River
Place
Castle
07

In Context

The full language assembled — a promotional block as it lands on the homepage.

★ Summer Solstice Programme

Stay up
all white night

Joninės lights the riverbanks until dawn. Bonfires, fern-flowers, and the city wide awake. Join us by the Vilnia.

Reserve a spot