LoveVilnius
Visual Identity · Style Guide
Edition 02 — Amber Telegram
Issued 13 · 06 · 2026
Risograph / Modernist
A Travel Bureau Identity for a City That Loves Back

A warm letterpress welcome.

LoveVilnius wears the city's amber light, baroque silhouettes, and stubborn independent spirit. Printed by hand, built for the screen — a design language as tactile as paper.

01

Colour Palette

A system, not a swatch box — warm neutrals carry the page, oxblood leads, ink-blue answers, and the warm lights stay reserved for accents.

Neutrals — surfaces & text

Amber Paper#F0E3CBApp ground
Deep Paper#E3D0ACWells / seams
Cream#FAF3E4Raised surface
Warm Ink#211D1APrimary text

Primary & secondary — identity

Oxblood#9E2B1EPrimary
Oxblood Dk#6F1D14Primary text
Ink Blue#1F3A5FSecondary
Moss#46553FUtility

Supporting lights — accents only

Amber Hi#F6C453Highlight
Ochre#C97C1FWarm accent
02

Typography

A heavy grotesque shouts; a fluid serif whispers in italic; mono keeps the records — held to one finite scale.

DisplayBricolage 800 · clamp 3–4rem
Vilnius Aukso
HeadingBricolage 700 · h2 scale
Old Town, new hearts
Accent serifFraunces Italic · 1.6rem
a letter from the amber city
BodyFraunces 400 · 17px / 1.65

Between the spires of the Old Town and the riverbank galleries of Užupis, Vilnius keeps a slow, golden pace. Body copy is set in Fraunces for warmth and held near 62 characters per line for comfortable long-form reading.

Mono / MetaSpline Sans Mono · 15px
LAT 54.6872° · LON 25.2797° · UTC+3 · POP 581,000
Display / HeadingsBricolage Grotesque
Body / AccentFraunces
Meta / DataSpline Sans Mono
03

Spacing & Grid

A nonlinear 4-based scale with chunky letterpress offsets. Tokens step 4 → 96, never arbitrary.

4
8
12
16
24
32
48
64
96
Container max 1180px · gutters clamp(1.25rem, 4vw, 4rem) · rules 3px solid ink · elevation is a 3-step hard-offset scale (3 / 5 / 8px, no blur) tied to interaction priority.
04

Controls & Forms

One primary action per view; hard-shadow buttons press into the page; inputs framed like ration coupons with full hover, focus, and disabled states.

We send one dispatch a week. No noise.

05

Cards & Components

Postcards from the bureau — halftone covers, dashed seams, oxblood price tags, lift on hover.

Old Town

Spires at Golden Hour

A walking tour through the baroque heart of Senamiestis, ending on Cathedral Square.

€184.2
Užupis

Republic of Artists

Cross the bridge into the bohemian micro-nation with its own constitution and angel.

Free5.0
Markets

Amber & Rye

Hunt Baltic amber and warm dark bread through the Hales Turgus food stalls.

€124.0
06

Iconography

Stroked line-cuts, 3px weight, square caps — drawn to sit beside the rules.

Spire
Love
Hours
Letter
Amber
River
Place
Castle
07

In Context

The full language assembled — a promotional block as it lands on the homepage.

Summer Solstice Programme

Stay up
all white night

Joninės lights the riverbanks until dawn. Bonfires, fern-flowers, and the city wide awake. Join us by the Vilnia.

Reserve a spot