LoveVilnius Vilnius · Lietuva
Visual Identity · Style System №03

Caught in amber,
warmed by the old city.

A design language for LoveVilnius drawn from Baltic amber, raw linen, pine-forest greens and the geometric weave of Lithuanian folk pattern — editorial, tactile, unmistakably of this place.

Gintaras Baltic Amber · the core hue
700years old town
48mamber forms ago
№03of 100 variants
01

Colour — amber, linen & pine

Organised by role, not by hue. Amber carries identity and primary emphasis, pine and rūta keep the system calm, and warm linen neutrals do most of the heavy lifting across surfaces, text and borders.

Primary · Baltic amber
Amber 700Text / accessible#8A4F17
Amber 600Primary action#A85C1F
Amber 500Core hue#C77B30
Amber 400Glow#E0922F
Honey 300On-dark accent#EBC477
Rust 600Supporting#8C3A1B
Supporting · pine & rūta
Pine 700Dark surface#2A3A2C
Pine 600Surface 2#3E5240
Rūta 700Label / text#4D5A3E
Rūta 600On-dark control#6E7F5C
SuccessSemantic#4D6A3A
DangerSemantic#9A3318
Neutrals · linen & ink
CreamRaised surface#FBF6EC
Linen 50Background#F3EBDC
Flax 200Border#DFD0B4
Ink 500Tertiary text#6F6453
Ink 700Secondary text#4A3F30
Ink 900Primary text#20180D
02

Typography

A finite scale built on a 1.25 ratio. Fraunces sets display and headings, Spectral carries long-form reading at a comfortable 45–75 character measure, and Space Mono handles labels and data.

Display / H1Fraunces 300 · 3.4rem
Sveiki atvykę
Heading / H2Fraunces 500 · 2.0rem
Wander the old town
Italic accentFraunces italic · 1.5rem
where amber meets the Neris river
Body / SpectralSpectral 400 · 1.18rem

Vilnius wears its history lightly — baroque spires, courtyard cafés and the soft gold of amber in every shop window. This is a serif made for long, unhurried reading.

Mono / LabelsSpace Mono · 0.86rem · +letter-spacing
UTC+3 · EUR € · 54.6872°N
Display — Fraunces (opsz serif)
Body — Spectral (literary serif)
Mono — Space Mono (labels & data)
03

Spacing & rhythm

One nonlinear 4px-based scale governs every gap, pad and margin in the system — so grouping reads consistently and nothing relies on an arbitrary value.

s-14px
s-28px
s-312px
s-416px
s-524px
s-632px
s-748px
s-864px
s-996px
04

Cards & components

Old Town Free

Vilnius Cathedral & Square

📍 Šventaragio g. · Senamiestis

Neoclassical white against the green of Gediminas Hill — the symbolic heart of the city, free to wander at any hour.

★★★★★4.9 · 12k Details →
Workshop €35

Amber Polishing Studio

📍 Pilies g. · Artisan Quarter

Shape your own piece of fossil resin under a master's eye, then take home what the Baltic made fifty million years ago.

★★★★☆4.6 · 840 Book now →
Vilnius is a city you read like a folk weaving — every street a thread, every courtyard a knot of gold.
— Editorial voice · LoveVilnius

Buttons & actions

One primary per view. Tactile slab-shadowed amber leads, pine-outline ghost supports, the underlined link stays quiet.

Read guide →
↑ disabled state
05

Forms & controls

Plan your visit

Inputs sit on a sunken linen surface, lift to cream on focus, and ring in amber.

Amber Baroque Cafés Art Nature

The city letter

A weekly amber dispatch — quieter ghost button keeps this secondary to the search above.

We send one dispatch a week. Unsubscribe any time.
06

Iconography — hand-line, single weight

Place
Spire
Amber
Stay
Market
Folk
07

Empty & first-run states

Empty is an opportunity, not a dead end — branded, warm, and pointed straight at the next action.

No saved places yet

Start a route or tap the amber heart on any spot, and your Vilnius will gather here like inclusions in resin.

Browse the city
08

The system, in context

Featured itinerary · 48 hours

A weekend the colour of amber light

From sunrise on Gediminas Hill to a candle-lit amber gallery in Užupis — two days of Vilnius distilled into one warm, golden thread.

Start the route Save for later
Filter the city Old Town Užupis Markets Riverside All 7 districts →