LoveVilnius
Plan a Visit
Brand System · Vol. 07 · Amber Hour

The city cast in amber & golden light.

A warm, hand-set identity for Vilnius — baroque sun, Baltic gold, and the slow craft of a place worth lingering in.

RespublikaEst. 1323

Love Vilnius

Baltic · Baroque · Golden
01 — Pigments

Inks & amber

Warm cream paper, struck with letterpress ink and lit by Baltic gold. Oxblood and dusk blue carry the accents — each color named by the role it plays.

Paper#F4EAD6Neutral · Surface
Press Ink#2A1D12Neutral · Text
Baltic Amber#D98A1FPrimary
Oxblood#7A1F24Secondary
Folk Moss#4D5B33Support
Dusk Blue#3C5A6ESupport
02 — Letterforms

Set by hand

Fraunces — a soft, high-contrast display serif — leads. Spectral carries the body; Space Mono marks the captions and ledger lines.

Display — Fraunces 900 · Italic accent
Golden hour over the spires.
Heading — Fraunces 600
A republic of artists in Užupis
Pull quote — Fraunces Italic
“Vilnius is small enough to walk and old enough to wander — every courtyard keeps a secret in amber.”
Body — Spectral 400

Cobbled lanes spool out from Cathedral Square, past bell-towers the colour of toasted bread and shopfronts glowing with Baltic gold. The body type stays calm and readable so the city, not the page, does the talking.

Caption / Ledger — Space Mono
54.6872° N, 25.2797° E — FOUNDED 1323 — UNESCO OLD TOWN — POP. 580,000
Aa
Fraunces — Display Serif
Aa
Spectral — Body Serif
Aa
Space Mono — Ledger
03 — Controls

Press & fill

Every control is a printed object — hard ink borders, an offset shadow from the elevation scale, and a satisfying push on press.

Primary action · secondary · tertiary · quiet · disabled
We only send the golden-hour letter — never spam.
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Interests
Baroque Food Markets Music Nature
04 — Components

Postcards & passes

Cards behave like printed ephemera — folk-pattern covers, ink frames, and a lift on hover like peeling a stamp from a sheet.

Tour
Old Town · 2h

Baroque Spires Walk

Thirty churches, one golden afternoon. Trace the skyline from St. Anne's to the Cathedral belfry.

€18 / person 4.9
Market
Užupis · daily

Amber & Linen

Hand-set Baltic gold and woven linen from makers along the Vilnia river.

Free entry✦ Local
Nature
Gediminas · sunset

Hilltop Golden Hour

Ride the funicular and watch the amber hour pour over the rooftops of the old town.

€2 / ride 5.0
Iconography — hand-cut line marks, 2.4px ink stroke
Spire
Amber Sun
Pin
Old Town
Market
Favourite
Spacing scale — 4px base unit, nonlinear steps
4
8
12
16
24
32
48
64
96
Elevation scale — solid letterpress offsets in press ink
Flate-0 · no shadow
Restinge-1 · 3px offset
Raisede-2 · 5px offset
Liftede-3 · 8px offset
05 — In Context

The whole composition

All the parts, set together — a promotional band as it would appear on the live site.

Limited Season · Autumn 2026

Three days in the amber hour.

A curated long-weekend pass — guided spires walk, Užupis amber workshop, and a sunset on Gediminas Hill, all in golden light.

The Golden PassNo. 0072
€149
3 days · 5 experiences · all amber light
700+
Years of history
48°
Baroque spires counted
1.3k
Hand-set landmarks