LoveVilnius Begin
Visual Identity · Edition Nº 09

The city
glows in
amber.

A warm, candle-lit design system for LoveVilnius — built on Baltic amber, baroque arches, and the long golden hour over the Old Town. Style guide “Amber Hall”.

ConceptAmber Hallmuseum-warm · editorial
TypefacesFraunces × Archivohigh-contrast serif + humanist sans
MoodGolden hourhoney light on espresso
01 — Foundations

The amber palette

Deep espresso grounds the system; honey and ember accents carry the warmth of polished Baltic amber. Roles are named by purpose, not hue.

Espresso
Surface / base
#140F0A
Charcoal
Inset / raised
#2A2015
Amber
Primary accent
#E8A33D
Honey
Primary bright
#F6BD55
Ember
Supporting warm
#C0531F
Cream
Primary text
#F5E8D2
02 — Voice

Typography scale

A finite major-third scale. Fraunces carries display and headings; Archivo holds body at a comfortable 60–70 character measure.

Display · Fraunces
54 · DisplayVilna
40 · H1Old Town
30 · H2Užupis
22 · H3Cathedral Square
Body · Archivo

Vilnius wears its centuries lightly — cobbled lanes spill into baroque courtyards, and by evening the whole hill is lit the colour of warm honey. This system speaks in that register: confident serif headlines, calm humanist text, and a quiet amber glow.

Body copy holds 300 weight at 16px with 1.6 leading for long-form reading, kept near a 60-character measure.

Light 300Regular 400Medium 500Narrow · labels
03 — Rhythm

Spacing scale

A nonlinear 4px-based scale (4 · 8 · 12 · 16 · 24 · 32 · 48 · 64 · 96 · 128) keeps vertical rhythm and grouping consistent across the system.

4 · s-1
8 · s-2
16 · s-4
24 · s-5
48 · s-7
64 · s-8
96 · s-9
128 · s-10
04 — Controls

Buttons & forms

One primary action per context; ghost and quiet variants stay deliberately calm. Every control carries hover, focus, active, and disabled states.

Read the guide
Disabled state
Availability
Open now only
Outdoor seating
Neighbourhood
Senamiestis Užupis Naujamiestis Šnipiškės
05 — Components

Place cards

Browse all places
Wine Bar€€€

Amber & Oak

Candle-lit cellar bar pouring orange wines beneath the cathedral walls.

★★★★★5.0Užupis
Bakery

Rūta Morning

Rye, šakotis and dark coffee from dawn — a warm corner of Senamiestis.

★★★★4.2Senamiestis
GalleryFree

Hall of Light

A baroque interior reborn as a contemporary art space and reading room.

★★★★★4.9Naujamiestis
06 — Iconography

Line marks

Fine 1.4px strokes in amber, rounded joins, drawn to feel etched rather than printed.

Place
Stay
Dine
Hours
Rated
Events
In Context · Hero Section

Fall for the city that glows after dark.

From amber-lit wine cellars in Užupis to baroque courtyards in the Old Town — LoveVilnius is your hand-picked guide to the warmest corners of the capital.