LoveVilnius
Plan a Trip
Brand System · Baltic Amber Edition · MMXXVI

Fall in love
with Vilnius,
the city of amber

A warm, paper-and-resin visual language for a city of baroque spires, cobbled hills and golden light. This is the LoveVilnius style guide — every color, letterform and component, set in stone (well, sandstone).

Užupis RepublicGediminas' TowerBaroque SpiresAmber & RyeCobblestone Hills Užupis RepublicGediminas' TowerBaroque SpiresAmber & RyeCobblestone Hills

The palette, pressed from resin & rooftop

01 / Color
Baltic AmberPrimary · CTA · accents
ResinHover · deep amber
Rooftop BrickSecondary accent
Pine GreenSuccess · toggles
Baltic SkyInfo · cool accent
Umber InkText · borders
Cream PaperSurfaces
Paper BaseBackground

Letters cut in Fraunces & Archivo

02 / Typography
Vv
Display · Serif
Fraunces — optical, soft-serif
Aa
Body & UI · Grotesk
Archivo — grotesque sans
Display / H1
Senamiestis
Fraunces 340 · opsz 140 · −3% tracking · clamp 52–124px
Display Italic
a love letter to the city
Fraunces Italic 500 · brick · editorial accent
Heading / H3
Where the rye meets gold
Fraunces 600 · 30px · −1% tracking
Body
Vilnius is a city you read slowly. Body copy is set in Archivo at 17px with a generous 1.6 line-height for long-form guides, itineraries and neighbourhood stories.
Mono / Meta
54.6872°N · 25.2797°E — SPLINE SANS MONO · 0.04em
Used for labels, coordinates, prices, eyebrows

Buttons & controls with letterpress weight

03 / Controls

Buttons — hard offset shadow, press on click

Toggles & checks

Golden-hour reminders

Plan your stay

Place cards & components

04 / Components
Old Town★ Landmark

Gediminas' Tower

The last brick of the Upper Castle, crowning a hill of red-tiled roofs and amber dusk.

★★★★★Free entry
Užupis✦ Bohemia

Republic of Užupis

A self-declared artists' republic with its own constitution, mermaid and very good coffee.

★★★★☆€ café crawl
Markets◷ Daily

Hales Market

Smoked fish, dark rye, honey and amber under a cast-iron 1906 hall. Arrive hungry.

★★★★★€€ tasting

Spacing rhythm & iconography

05 / Foundations

8-point scale — hatched amber units

4 · xs
8 · sm
16 · md
24 · lg
40 · xl
64 · 2xl
84 · section

Line icons — 1.6px stroke, rounded joins, hover fills amber

Imagery direction: warm-toned photography at golden hour, paired with hand-cut paper textures and the umber-on-cream skyline silhouette. Duotone amber/brick treatments for hero imagery; cream paper grain over everything.