LoveVilnius Plan a Trip
Brand System · Baltic Amber Edition · MMXXVI

Fall in love
with Vilnius,
the city of amber

A warm, paper-and-resin visual language for a city of baroque spires, cobbled hills and golden light — every color, letterform and component, set in sandstone.

The palette, pressed from resin & rooftop

01 / Color
#C8730F
Baltic AmberBrand identity · 500Primary
#A6560A
Amber PressCTA surfaces · 600Primary action
#8A4509
Deep ResinAccent text · 700Emphasis
#9D3322
Rooftop BrickSecondary accentSecondary
#2F5D4E
Pine GreenSuccess · on-stateSemantic
#466176
Baltic SkyInfo · focus ringSemantic
#2A1D10
Umber InkText · bordersNeutral
#F4ECE0
Cream PaperBackground · surfacesNeutral

Letters cut in Fraunces & Archivo

02 / Typography
Vv
Display · Serif
Fraunces — optical soft-serif
Aa
Body & UI · Grotesk
Archivo — grotesque sans
Display / H1
Senamiestis
Fraunces 340 · opsz 140 · −3% tracking · clamp 52–120px
Display Italic
a love letter to the city
Fraunces Italic 500 · brick · editorial accent
Heading / H3
Where the rye meets gold
Fraunces 600 · 30px · −1% tracking
Body
Vilnius is a city you read slowly. Body copy is set in Archivo at 17px with a generous 1.6 line-height, capped near 62 characters per line for long-form guides, itineraries and neighbourhood stories.
Mono / Meta
54.6872°N · 25.2797°E — SPLINE SANS MONO · 0.04em
Labels, coordinates, prices, eyebrows

Buttons & controls with letterpress weight

03 / Controls

Buttons — hard offset shadow, press on click

Default Ghost

Toggles & checks

Golden-hour reminders

Plan your stay

Optional — we'll tailor suggestions to your notes.

Place cards & components

04 / Components
Old Town★ Landmark

Gediminas' Tower

The last brick of the Upper Castle, crowning a hill of red-tiled roofs and amber dusk.

★★★★★Free entry
Užupis✦ Bohemia

Republic of Užupis

A self-declared artists' republic with its own constitution, mermaid and very good coffee.

★★★★€ café crawl
Markets◷ Daily

Hales Market

Smoked fish, dark rye, honey and amber under a cast-iron 1906 hall. Arrive hungry.

★★★★★€€ tasting

No saved places yet

Tap the heart on any place card to start building your golden-hour itinerary across Vilnius.

Browse places →

Spacing rhythm & iconography

05 / Foundations

8-point spacing scale — nonlinear, token-named

s-14px
s-28px
s-416px
s-524px
s-748px
s-864px
s-996px

Line icons — 1.6px stroke, rounded joins, hover fills amber

Imagery direction: warm-toned photography at golden hour, paired with hand-cut paper textures and the umber-on-cream skyline silhouette. Duotone amber/brick treatments for hero imagery; a consistent dark scrim keeps overlaid labels legible; cream paper grain over everything.