Old Town
Gediminas Tower
Climb the red-brick keep for the city's most photographed panorama at golden hour.
Brand & Visual Language — V.012
A warm, folk-modern identity for the city of amber, brick gothic, and the tiny republic of Užupis. Honey tones, ink lines, woven Baltic patterns.
01 / Colour
Warm aged paper as the canvas; roasted ink for structure. Amber leads as the brand colour, folk red and rust add heat, and teal and moss keep it grounded in the Baltic landscape.
Neutrals — surfaces & ink
Primary — Baltic amber
Supporting — landscape
02 / Typography
A characterful optical serif for display — old-style warmth with a wink in the italics — set against the clean grotesque Archivo, with Space Mono reserved for data and labels.
03 / Components
Hard ink borders, offset solid shadows, and a press-down interaction borrow from letterpress and risograph printing. Elevation rises on hover; everything feels physical.
Climb the red-brick keep for the city's most photographed panorama at golden hour.
A bohemian micro-nation with its own constitution, art galleries, and a bronze angel.
Pillowy potato dumplings, sour cream, and dark rye bread in a vaulted cellar.
04 / Iconography
A single 2.4px stroke, rounded joins, no fills. Drawn to feel hand-engraved — like woodcut stamps in a travel journal.
05 / Forms
Controls share the ink-border language. Focus casts an amber shadow; selections turn moss green and add a check, so state never relies on colour alone.
06 / Spacing
Spacing steps follow a nonlinear 4px scale, echoing the diagonal rhythm of the woven Lithuanian sash that threads through the whole system.
07 / In context
The full system in motion — display serif headline, woven pattern field, postcard component, and an amber call to action. This is how a campaign page would feel.
Postcard · Lietuva
LoveVilnius.com — V.012
State · Empty
Tap the heart on any spot and it'll land here, amber-marked on your offline map.
Browse places →