Brand System · No. 016 · Baltic Amber

Fall in love
with Vilnius.

A warm, hand-woven identity for Lithuania's amber-lit capital — where baroque spires meet folk geometry, linen texture, and the long golden light of the Baltic.

1323Founded
48Neighborhoods
320Cafés & cellars
Saulė · the folk sun mark

01Palette

Roasted charcoal grounds the system; amber and honey carry the heat, while folk-red and rue-green nod to embroidered Lithuanian textiles.

Roasted Charcoal
#1C1712
Ground
Raised Panel
#30271E
Surface
Amber
#F0A23B
Primary
Honey
#FFCE6E
Highlight
Folk Red
#F04E3E
Accent
Rue Green
#6F8F5A
Support
Baltic Blue
#4A7FA0
Cool
Amber Deep
#C97A1D
Shade
Warm Linen
#F4E9D6
Text
Linen Dim
#C9B9A0
Muted
Linen Faint
#8A7C69
Subtle
Coral Deep
#C4321F
Active

02Typography

Fraunces — a soft, high-contrast "old-style" display — carries romance and heritage. Space Grotesk keeps the interface crisp; DM Mono adds technical labelling.

Vilnius, amber-litFraunces · Light · 64 / -3%
Senamiestis at duskFraunces · Italic · 42
Where the river bendsFraunces · SemiBold · 28
Cobbled lanes, courtyard cafés, and the slow gold of a Baltic afternoon — Vilnius rewards the wanderer who looks up at the spires.Space Grotesk · 18
// GPS 54.6872° N, 25.2797° EDM Mono · 14
Aa
Display — Fraunces
A B G K R a e g s · 1 2 3
Aa
Body — Space Grotesk
A B G K R a e g s · 1 2 3
Aa
Label — DM Mono
A B G K R a e g s · 1 2 3

03Cards & Components

Place cards layer amber gradients as stand-in imagery, with monospaced pins and folk-red calls to action.

Old Town

Pilies Street

— Cobbled spine of Senamiestis

The oldest street in the city, lined with amber sellers, courtyard bars and the hum of street violins.

Užupis

Republic of Artists

— Bohemian micro-nation

A self-declared republic with its own constitution, riverside galleries, and an angel watching over it all.

Hilltop

Gediminas' Tower

— Red-brick castle keep

Climb for the panorama where baroque domes, the Neris, and the green hills fold into one warm horizon.

Featured itinerary

A golden day, dawn to amber dusk

Six stops, one river, endless coffee. A walkable loop through baroque, brutalist and bohemian Vilnius — built for slow mornings.

Local tip

Order the šaltibarščiai

The neon-pink cold beet soup is summer in a bowl — impossibly photogenic, served with hot potatoes on the side.

04Buttons & Controls

Four weights of action — folk-red for primary intent, amber for delight, ghost and ink for the quiet rest.

Primary action Amber action Ghost outline Ink subtle Active filter Inactive filter
Offline maps

05Forms

Inset charcoal fields glow amber on focus. Labels run in spaced mono caps for a field-guide feel.

Tag your interests
Baroque Street art Coffee Cold soup Jazz cellars River walks Amber
Newsletter — amber dispatch
Event alerts
Share my route publicly

06Iconography

A thin, amber line set — geometric and folk-leaning, drawn on a consistent 1.6px stroke for warmth without clutter.

Love
Sun
Pin
Spire
River
Coffee
Routes
Hours
Events
Top pick
Soup
Stay

07In Context

The full language at work — a campaign banner pairing the display voice with a ticket-style component.

Summer Solstice · Rasos festival

The shortest night,
the longest golden hour.

Join the city on the riverbanks for fire, flower crowns, and folk song as Vilnius celebrates Joninės under the midnight amber sky.

EventJoninės · Rasos
DateJune 23, 2026
WhereNeris Riverbank
Gates20:00 — late
EntryFree