Brand System · No. 016 · Baltic Amber

Fall in love
with Vilnius.

A warm, hand-woven identity for Lithuania's amber-lit capital — where baroque spires meet folk geometry, linen texture, and the long golden light of the Baltic.

1323Founded
48Neighborhoods
320Cafés & cellars
Saulė · the folk sun mark

01Palette

A role-first system: warm charcoal neutrals carry surfaces and text, amber leads as primary, and folk-red, rue-green and Baltic blue stay reserved for accent and state.

Neutrals · surfaces & text
Roasted Charcoal
#1A1510
Ground
Raised Panel
#2B2218
Surface
Inset Field
#352A1F
Surface 3
Warm Linen
#F6ECDA
Text
Linen 2
#D6C6AC
Secondary
Linen 3
#A4937A
Tertiary
Primary · amber heat
Amber
#F0A23B
Primary
Amber Bright
#F7B558
Primary · text
Honey
#FFCE6E
Highlight
Amber Deep
#C97A1D
Shade
Accent & semantic · used sparingly
Folk Red
#F0573F
Action
Coral Deep
#CF3A25
Active
Rue Green
#87A86D
Success
Baltic Blue
#5F95B6
Cool

02Typography

Fraunces — a soft, high-contrast "old-style" display — carries romance and heritage. Space Grotesk keeps the interface crisp; DM Mono adds technical labelling.

Vilnius, amber-litFraunces · Light · 64 / -3%
Senamiestis at duskFraunces · Italic · 42
Where the river bendsFraunces · SemiBold · 28
Cobbled lanes, courtyard cafés, and the slow gold of a Baltic afternoon — Vilnius rewards the wanderer who looks up at the spires.Space Grotesk · 18
// GPS 54.6872° N, 25.2797° EDM Mono · 14
Aa
Display — Fraunces
A B G K R a e g s · 1 2 3
Aa
Body — Space Grotesk
A B G K R a e g s · 1 2 3
Aa
Label — DM Mono
A B G K R a e g s · 1 2 3

03Cards & Components

Place cards layer amber gradients as stand-in imagery, with monospaced pins and folk-red calls to action.

Old Town

Pilies Street

Cobbled spine of Senamiestis

The oldest street in the city, lined with amber sellers, courtyard bars and the hum of street violins.

Užupis

Republic of Artists

Bohemian micro-nation

A self-declared republic with its own constitution, riverside galleries, and an angel watching over it all.

Hilltop

Gediminas' Tower

Red-brick castle keep

Climb for the panorama where baroque domes, the Neris, and the green hills fold into one warm horizon.

Featured itinerary

A golden day, dawn to amber dusk

Six stops, one river, endless coffee. A walkable loop through baroque, brutalist and bohemian Vilnius — built for slow mornings.

Local tip

Order the šaltibarščiai

The neon-pink cold beet soup is summer in a bowl — impossibly photogenic, served with hot potatoes on the side.

04Buttons & Controls

One primary action per view: folk-red for intent, amber for delight, ghost and ink for the quiet rest — plus disabled and active states.

Primary action Amber action Ghost outline Ink subtle Disabled Active filter Inactive filter
Offline maps

05Forms

Inset charcoal fields glow amber on focus. Labels run in spaced mono caps for a field-guide feel.

We send one amber dispatch a month — no more.
Tag your interests
Baroque Street art Coffee Cold soup Jazz cellars River walks Amber
Newsletter — amber dispatch
Event alerts
Share my route publicly

06Iconography

A thin, amber line set — geometric and folk-leaning, drawn on a consistent 1.6px stroke for warmth without clutter.

Love
Sun
Pin
Spire
River
Coffee
Routes
Hours
Events
Top pick
Soup
Stay

No saved places yet

Tap the amber heart on any guide and your Vilnius collection will gather here — ready for your golden day.

Browse places

07In Context

The full language at work — a campaign banner pairing the display voice with a ticket-style component.

Summer Solstice · Rasos festival

The shortest night,
the longest golden hour.

Join the city on the riverbanks for fire, flower crowns, and folk song as Vilnius celebrates Joninės under the midnight amber sky.

EventJoninės · Rasos
DateJune 23, 2026
WhereNeris Riverbank
Gates20:00 — late
EntryFree