Brand System · Vilnius, Lietuva

The city, cast in amber light.

A visual language for LoveVilnius — warm, hand-crafted and rooted in Baltic amber and folk geometry. Honey tones, resin glow, and a quiet confidence that feels lived-in.

Explore the system See it in context
1323
Founded · Gediminas' letters
48
Heritage quarters mapped
#F0A829
Signature gintaras hue
01 — Chromatics

A palette poured from resin

Deep bark and pitch ground the system in shadow, while gintaras gold and ember carry the warmth of fossilized sunlight. Moss green nods to the surrounding Baltic pinewoods.

Void
#1A1206
Pitch
#221708
Bark
#2E2010
Honey
#F0A829
Gintaras
#FFC04D
Ember
#D94F1A
Cognac
#B85C1C
Pine Moss
#7A8A3C
Cream
#F6EAD2
Slate Linen
#C9B896
02 — Typography

Fraunces · Outfit · Spline Mono

A characterful optical-size serif for display and editorial voice, a clean humanist sans for body, and a mono for tactical labels and data.

DisplayFraunces 300 · -3%
Senamiestis after rain
Heading H2Fraunces Italic 400
Streets that hum in amber
Subhead H3Fraunces 500
Courtyards, baroque spires & quiet cafés
BodyOutfit 300
Vilnius wears its history loosely — Gothic brick beside Soviet concrete beside glassy new districts. This typeface stack keeps prose airy and legible while letting the serif carry the romance of the place.
Mono / LabelSpline Sans Mono
EST. 1323 · 54.6872° N, 25.2797° E · GINTARAS://VILNIUS
03 — Rhythm & Spacing

A measured cadence

A 6px base scale keeps vertical rhythm honest. Generous negative space lets the warm tones breathe.

sp-1 · 6px
sp-2 · 12px
sp-3 · 20px
sp-4 · 32px
sp-5 · 52px
sp-6 · 84px
sp-7 · 136px
04 — Buttons & Iconography

Tactile controls

Pill buttons with a poured-resin gradient and inner highlight. Line icons share a 1.4 stroke and rounded joints — hand-drawn but disciplined.

Read the guide
Place
Old Town
Spire
Hours
Routes
Featured
Save
Stories
05 — Components

Cards with depth & glow

Layered dark gradients, woven texture on imagery, and an amber lift on hover. Each card carries a kicker, title, body and a foot row.

Heritage Walk

Užupis Republic

The bohemian quarter across the Vilnia — its own constitution, angels, and amber-lit galleries.

Free2.5 km loop
Tasting

Amber & Mead Cellar

Honeyed midus poured underground beneath Pilies street, paired with smoked Baltic herring.

€18Evenings
Viewpoint

Gediminas' Tower

Climb at golden hour when the whole basin turns to resin and the spires glow.

€8Sunset best
06 — Form Controls

Inputs that glow when focused

Recessed dark fields, honey focus rings, and a gradient toggle. Built for trip planning and saved itineraries.

07 — In Context

The system, assembled

Featured Quarter · No. 07

Wander where the light goes amber at dusk.

From the brick Gothic of St. Anne's to the courtyards of the University, LoveVilnius threads the city into walkable, glowing routes. Save them, share them, lose yourself in them.