Brand System · Vilnius, Lietuva

The city, cast in amber light.

A visual language for LoveVilnius — warm, hand-crafted and rooted in Baltic amber and folk geometry. Honey tones, resin glow, and a quiet confidence that feels lived-in.

Explore the system See it in context
1323
Founded · Gediminas' letters
48
Heritage quarters mapped
#F0A829
Signature gintaras hue
01 — Chromatics

A palette poured from resin

Warm neutrals ground the system in shadow; gintaras gold and ember carry the warmth of fossilized sunlight, and pine moss nods to the surrounding Baltic woods. Each color carries a defined role — surface, primary, or supporting.

Void
Surface 0 · page
#140D04
Pitch
Surface 2 · panel
#241A0C
Bark
Surface 3 · card
#2E2110
Honey
Primary 500
#F0A829
Gintaras
Primary 400 · accent
#FFC04D
Ember
Supporting · hot
#E6571F
Cognac
Primary 700 · deep
#C4711A
Pine Moss
Supporting · calm
#9BAB55
Cream
Text · strong
#FFF6E2
Slate Linen
Text · muted
#D8C8A4
02 — Typography

Fraunces · Outfit · Spline Mono

A characterful optical-size serif for display and editorial voice, a clean humanist sans for body, and a mono for tactical labels and data — bound to a finite, role-based scale.

DisplayFraunces 300 · -3%
Senamiestis after rain
Heading H2Fraunces Italic 400
Streets that hum in amber
Subhead H3Fraunces 500
Courtyards, baroque spires & quiet cafés
BodyOutfit 300
Vilnius wears its history loosely — Gothic brick beside Soviet concrete beside glassy new districts. This typeface stack keeps prose airy and legible while letting the serif carry the romance of the place.
Mono / LabelSpline Sans Mono
EST. 1323 · 54.6872° N, 25.2797° E · GINTARAS://VILNIUS
03 — Rhythm & Spacing

A measured cadence

A nonlinear scale — 4, 8, 12, 20, 32, 52, 84, 128 — keeps vertical rhythm honest and decisions finite. Generous negative space lets the warm tones breathe.

sp-1 · 4px
sp-2 · 8px
sp-3 · 12px
sp-4 · 20px
sp-5 · 32px
sp-6 · 52px
sp-7 · 84px
sp-8 · 128px
04 — Buttons & Iconography

Tactile controls

One poured-resin primary per view, a quieter outlined secondary, and a tertiary text link — a clear action hierarchy. Line icons share a 1.4 stroke and rounded joints: hand-drawn but disciplined.

Read the guide
Place
Old Town
Spire
Hours
Routes
Featured
Save
Stories
05 — Components

Cards with depth & glow

Layered dark gradients, woven texture on imagery, and an amber lift on hover. Depth comes from an elevation scale rather than borders, so the grid stays calm.

Heritage Walk

Užupis Republic

The bohemian quarter across the Vilnia — its own constitution, angels, and amber-lit galleries.

Free2.5 km loop
Tasting

Amber & Mead Cellar

Honeyed midus poured underground beneath Pilies street, paired with smoked Baltic herring.

€18Evenings
Viewpoint

Gediminas' Tower

Climb at golden hour when the whole basin turns to resin and the spires glow.

€8Sunset best
06 — Form Controls

Inputs that glow when focused

Recessed dark fields with inset shadow, honey focus rings, and a gradient toggle. Hover, focus, and checked states are all defined. Built for trip planning and saved itineraries.

Send me a hand-picked amber-route each week
07 — States

Empty, by design

An empty itinerary is a first-class moment, not a blank gap — a warm prompt that points to the primary action.

Your amber route is empty

Save a quarter, a viewpoint, or a tasting and it will gather here — ready to share or wander offline.

Browse quarters
08 — In Context

The system, assembled

Featured Quarter · No. 07

Wander where the light goes amber at dusk.

From the brick Gothic of St. Anne's to the courtyards of the University, LoveVilnius threads the city into walkable, glowing routes. Save them, share them, lose yourself in them.