LoveVilnius
Brand System · Baltic Amber & Frost

Where the old town glows like amber at dusk.

The visual language of LoveVilnius — a warm, editorial identity carved from Lithuanian folk geometry, the honeyed light of Baltic amber, and the clean frost of a northern winter morning.

1323
Founded
48
Baroque churches
UNESCO
Old Town heritage
Reasons to stay
01

Color Palette

Deep pine and ink ground the system; honeyed amber tones carry the glow; a frost-cream neutral and quiet sage soften every edge. Each color is named by the role it plays.

Neutrals · surfaces & text
Base
Pine Night
#0A100D
Surface
Pine Shade
#141E19
Text
Frost Cream
#F4EFE4
Muted
Linen Dust
#CFC3A6
Primary · amber identity
Accent
Amber Glow
#F0A23C
Highlight
Honey
#E8B04B
Deep
Amber Deep
#C9762A
Supporting · used sparingly
Warm
Rust Brick
#A84E2C
Calm
Sage Linden
#8AA389
02

Typography

Fraunces brings editorial warmth and optical-size character to headlines. Archivo keeps the body crisp and grotesque. Spline Sans Mono labels details with quiet precision.

DisplayFraunces · 56
A city of amber light
HeadingFraunces · 32
Cobblestones & cathedrals
SubheadArchivo · 24
Where Gothic spires meet the river Neris
BodyArchivo · 17
Vilnius wears its history lightly. Wander from the Baroque blaze of St. Anne's to the hush of the Bernardine gardens, and the whole Old Town hums with a golden, lived-in warmth.
MonoSpline · 14
54.69° N — 25.28° E · ALWAYS ENCHANTING
Aa
Fraunces — Display
ABCDEFGHIJKLM abcdefghijklm 0123456789 & @ ?
Aa
Spline Sans Mono — Utility
ABCDEFGHIJKLM abcdefghijklm 0123456789 & @ ?
03

Spacing & Scale

A nonlinear 4 / 8-point rhythm keeps the layout breathing. Generous negative space lets the amber accents read as warmth, not noise.

04 · xs
08 · sm
16 · md
24 · lg
32 · xl
48 · 2xl
64 · 3xl
96 · 4xl
04

Buttons & Iconography

A single glowing amber action leads each view. Ghost and solid variants support it. Icons are thin-stroke, geometric, and folk-inspired.

Folk Geometry

Diamonds, rosettes and woven-band motifs drawn from Lithuanian textiles.

Place First

Every component anchors to a real Vilnius location, time and mood.

Living Calendar

Seasonal events surface with warm amber highlights and clear timing.

Icon set — 1.4px stroke
05

Form Controls

Inputs sit dark and recessed; amber focus rings confirm intent. Mono labels keep the system feeling like a finely-printed guidebook.

Plan a visit
Send me seasonal event highlights
Filter by interest
Free entry only
Family friendly
06

Cards & Components

Event and place cards layer warm gradient imagery, mono badges, and serif titles. They lift gently on hover with an amber border bloom.

This weekend
Užupis · Art

The Republic of Dreamers

A self-guided walk through the bohemian quarter, its constitution and riverside galleries.

FREE · 90 minOpen
Daily
Old Town · Heritage

St. Anne's at Golden Hour

Thirty-three kinds of Gothic brick, glowing red against an amber Baltic sky.

€ · 45 minOpen
June 21
Cathedral Sq · Festival

Joninės — Midsummer Fires

Flower crowns, bonfires and folk song through the shortest, most golden night.

FREE · all nightOpen