Brand System · Est. 1323 · Vol. 034

The city of amber, oak & quiet courtyards.

A visual language for LoveVilnius — drawn from Baltic amber, forest pine, and the geometry of Lithuanian folk weaving. Warm, grounded, and unmistakably ours.

1323
Founded
48M
Years of amber
UNESCO
Old Town
07
Core hues
01 — Color

Amber on Forest Night

A deep pine ground lets amber glow like sunlight through resin. Folk red, meadow green and faded Baltic blue accent without shouting.

Pine Ink
#14201A
Moss Shadow
#233429
Baltic Amber
#E2932B
Amber Lit
#F6B94A
Folk Rust
#B14724
Meadow
#6F8F53
Faded Baltic
#7FA6B0
Warm Linen
#F4ECDC
02 — Type

Fraunces, Archivo & Space Mono

A high-contrast optical serif for voice, a grotesque sans for clarity, a mono for the technical undertone. Italics carry the warmth.

Display / Fraunces 300
Senamiestis
Display Italic / 400
in vino veritas, in Vilnius vita
Heading / Archivo 700
Užupis Republic of the Arts
Body Large / Archivo 400
Cobbled lanes spiral toward the cathedral square, where baroque facades catch the low amber light of a northern afternoon.
Body / Archivo 400
Wander past the Gates of Dawn, climb to Three Crosses Hill, and end the day in a candlelit cellar with rye bread and dark beer. The city rewards the slow traveller.
Mono / Space Mono
54.6872° N, 25.2797° E — GMT+3
03 — Rhythm

Spacing Scale

An 8-point base keeps vertical rhythm honest. Generous air around the serif voice; tighter clusters for data.

8
16
24
40
64
96
140
04 — Components

Buttons & Cards

Sharp 2px corners on actions, soft radii on content. Amber for the primary call; rust for the bold secondary; ghost for the quiet path.

● Old Town ● Baroque ● Cellar bars
Walk
Old Town · 2.5 km

Cathedral & the Belfry

Begin where the city began — neoclassical columns against the river of cobbles.

From €0★ 4.9
Taste
Užupis · evening

Cellar & Rye Supper

Candlelit vaults, dark beer, and šaltibarščiai the colour of a Baltic sunset.

From €28★ 4.8
View
Three Crosses · dawn

Hilltop Amber Light

Climb above the rooftops to catch the resin-gold light pour over the basilicas.

From €0★ 5.0
05 — Iconography

Line & Geometry

Single-weight 1.6px strokes echo folk woodcut. Geometric, rounded joins, amber on linen.

Old Town
Cathedral
Amber
Map Pin
Cellar
Festival
06 — Forms

Plan Your Visit

Inputs glow amber on focus. Quiet by default, clear on intent — the same restraint as the city itself.

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