Brand System · Est. 1323 · Vol. 034

The city of amber, oak & quiet courtyards.

A visual language for LoveVilnius — drawn from Baltic amber, forest pine, and the geometry of Lithuanian folk weaving. Warm, grounded, and unmistakably ours.

1323
Founded
48M
Years of amber
UNESCO
Old Town
07
Core hues
01 — Color

Amber on Forest Night

A deep pine ground lets amber glow like sunlight through resin. Roles come first: pine neutrals carry the surfaces, amber leads, and folk red, meadow and Baltic blue support — never shout.

Pine Ink
#14201A
Neutral · Ground
Moss Shadow
#233429
Neutral · Surface
Baltic Amber
#E2932B
Primary
Amber Lit
#F6B94A
Primary · Text
Folk Rust
#B14724
Support
Meadow
#6F8F53
Support
Faded Baltic
#7FA6B0
Support
Warm Linen
#F4ECDC
Neutral · Paper
02 — Type

Fraunces, Archivo & Space Mono

A high-contrast optical serif for voice, a grotesque sans for clarity, a mono for the technical undertone. One finite scale; italics carry the warmth.

Display / Fraunces 300
Senamiestis
Display Italic / 400
in vino veritas, in Vilnius vita
Heading / Archivo 700
Užupis Republic of the Arts
Body Large / Archivo 400
Cobbled lanes spiral toward the cathedral square, where baroque facades catch the low amber light of a northern afternoon.
Body / Archivo 400
Wander past the Gates of Dawn, climb to Three Crosses Hill, and end the day in a candlelit cellar with rye bread and dark beer. The city rewards the slow traveller.
Mono / Space Mono
54.6872° N, 25.2797° E — GMT+3
03 — Rhythm

Spacing Scale

A 4-point base, stepped nonlinearly, keeps vertical rhythm honest. Generous air around the serif voice; tighter clusters for data.

8
s-2
16
s-4
24
s-5
32
s-6
48
s-7
64
s-8
96
s-9
128
s-10
04 — Components

Buttons & Cards

Sharp 2px corners on actions, soft radii on content. One amber primary leads; rust is the solid secondary; ghost stays the quiet path. Emphasis is never duplicated.

Old Town Baroque Cellar bars
Walk
Old Town · 2.5 km

Cathedral & the Belfry

Begin where the city began — neoclassical columns against the river of cobbles.

Free★ 4.9
Taste
Užupis · evening

Cellar & Rye Supper

Candlelit vaults, dark beer, and šaltibarščiai the colour of a Baltic sunset.

From €28★ 4.8
View
Three Crosses · dawn

Hilltop Amber Light

Climb above the rooftops to catch the resin-gold light pour over the basilicas.

Free★ 5.0

No saved itineraries yet

Pin a walk, a tasting or a viewpoint and it will gather here — ready for the morning you arrive.

05 — Iconography

Line & Geometry

Single-weight 1.6px strokes echo folk woodcut. Geometric, rounded joins, amber on linen — shown near their intended size.

Old Town
Cathedral
Amber
Map Pin
Cellar
Festival
06 — Forms

Plan Your Visit

Inputs glow amber on focus. Quiet by default, clear on intent — the same restraint as the city itself.

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